Chocolate-Covered Fig Bars – Figamajigs – Fig Chocolate

My time in San Francisco has been a little up and down. The last few weeks have been good, but the first part of my trip was…well, very unstable. At least I was. One of the primary reasons I came here was to check out the Tribal Belly Dance scene and to have a little adventure. Soon after I arrived, I got quite sick for about three weeks and I injured my lower back (Probably from belly dance). I had never hurt my back that much before. I could barely move and spent a good chunk of money on a dozen chiropractor visits. Why is this relevant to a Chocolate bar review? Well, my healthy diet and fitness lifestyle went out the window. I was very unhappy, in pain, sick, weak…I had to stop belly dancing, hula hooping, exercising… It was horrible and I was surprised at just how unhappy I became. I was almost tempted to fly back to Canada. I was in bed most of the day, and I pretty much ate all day. Not huge amounts, but quite a lot of snacks and I gained a few inches and a few pounds, so on top of everything else, I was no longer comfortable in my skin. Erf. Anywayyy, this all lasted for “only” 3-4 weeks, which seemed like forever. I knew I had to snap back and get back on top of my life. I get rid of all the snacks that didn’t fit with what I wanted to be putting in my body, and I slowly started some short daily work outs (In order to not re-injure my back) and I started back up with a food log, purchased a heart rate monitor and started looking into some healthy snacks I could eat.

This is how I discovered Figamajigs. When I was in my crazy sick-injured-overeating weeks, I was eating fig newtons quite often. I’m not sure why, but I just had major fig cravings. I went to check out Rainbow Grocery in San Francisco for the first time, and was overwhelmed and excited at all the great products they carried. Many I had seen from my internet browsing, but also a ton that I had never heard of before. I was in my vegany food heaven and spent quite a while checking out every corner of the store.

Varieties: Dark Chocolate (Original), Raspberry, Almond, Dark Chocolate Peanut Butter and Milk Chocolate Peanut Butter


A few things caught my eye: Some vegan peanut butter cups, some chocolate with honey-creamy filling and Figamajig bars (their old design and bar). I picked up one of each to try out. I actually wasn’t a fan of the peanut butter cups or the honey filling chocolates, but I really liked the Figamajigs, and I also liked their ingredients and nutritional information. They fit in with my foody lifestyle and I don’t have to feel like i’m being overindulgent when I eat them!

Figamajigs redesigned their packaging and website very recently, and the nutritional values have also changed. They are also now called “Melzy Creations” and have a couple of new products as well. Here is a photo of the new and old design side by side:

[left] New Figamajig Bar & Wrapper Design [right] Old bar & design
I think the new designs are very slick and attractive, but I think the old design probably pops out a little more, especially amongst all the other products in a store. However, I haven’t seen the new designed bars in stores yet, so they might still pop out nicely.

Both the old and new bars are both 40g and have the same ingredients, but the newer bar is longer and thinner, which I prefer.

Old Bar (top) New Bar (bottom)

Same as the dark chocolate fig bars, but these come in little bite sized pieces. They kind of look like chocolate covered raisins.

 Ingredients in the Dark Chocolate Figamajigs:

Ingredients: Figs, cocoa, dark chocolate (sugar, cocoa mass processed with alkali, cocoa butter, butter oil, soy lecithin, vanilla), sugar, invert sugar, natural flavor, canola oil, salt, cream of tartar.

Change in Nutritional Profile

When I looked at the nutritional values for the old and new bars, I was a bit surprised to see that they were different, despite the bars still both being 40g. I have made a comparison chart to show what is different.

I have to say, I am not really a fan of the increased fat, sodium or sugar. Perhaps they took some customer feedback into consideration and decided to tweak the ingredient amounts, but to me, I was perfectly satisfied with the old bars and can’t really taste any difference in the new ones. I will continue to eat the new ones, for sure, but I wish they had the same nutrition profile as before. I may even get in touch with Figamajigs and ask them about it.

If you can find the old bars in any stores, perfects stock up on those if you like them, as I’m sure they won’t be available for too much longer. But hey, they bumped up the Iron by 7%, so that’s good. 🙂

Where to Find Figamajigs

I have only been able to find these at Rainbow Grocery. No where else seems to have them, even if they are listed as carrying them. I have grabbed a bunch to take back with me to Canada. The ones at Rainbow Grocery cost around $1.66, which is quite pricey, I have to say, but they are a “gourmet”/specialty product, so I understand that the price needs to increase, but I hope it goes down slightly in the future when more people know about them.

A couple of new 2012 Products by Figamajigs that are awesome:

Figamajigs/Melzy Creations now have another bar called “WhatsoNutso”, which I have just recently tried. I also opt for dark chocolate over milk, so that’s the one I grabbed first. They are really tasty – Like a peanut butter cup. Definitely a fan of this one, although I’m not sure if they are available in many stores yet, since they are so new (I am writing this in August 2012, so they may be available now, depending on when you’re reading this!).
Peanut Butter covered in Milk and Dark Chocolate

Ingredients in Dark Chocolate Peanut Butter Bars: 

Ingredients: Chicory fiber, peanut flour, dark chocolate (sugar, cocoa mass processed with alkali, cocoa butter, butter oil, soy lecithin, vanilla), peanut butter (peanuts), brown rice flour, dextrose, brown rice syrup, salt, natural flavors.

WhatsoNutso: Very high in Fiber

My favourite Figamajig/Melzy Creations bars are the Dark Chocolate Original and Dark Chocolate Almond bars. The almonds are in little smalls pieces and add a pleasant little crunch and texture. Some chocolate almond bars I’ve tried had whole almonds on them, and they can be a bit hard on the teeth.

Fun Fig Fact: Figs contain more calcium than whole milk, more potassium than bananas and more fiber than prunes.

In conclusion, I really love these bars. I have been choosing to have one as my treat of the day and since my dad loves fig newtons, I have sent him a few and he really digs them too. They are a perfect size and satisfy chocolate/sweet cravings. The only thing I’d like for them to perhaps change is the nutritional profile, or at least for the sugar and/or sodium to be lowered to where it was before they designed the packaging and bars. That said, I suggest for everyone to try them, especially if you enjoy chocolate, figs or are looking for a healthier chocolate treat to include in your healthy lifestyle.




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